Show Notes:
“You don’t need healthcare unless you are sexually active”.
That’s the message young women receive from women's healthcare once they age out of pediatrics. What has resulted is a patient population of over 21 million women overlooked and left to navigate a system primarily centered around preventing or managing pregnancy on their own.
Today’s guest, Jennifer Newell built Betty's Co. to address this gap in care by creating an unmatched women's healthcare experience for Gen Z.
Betty’s is a women’s health company providing gynecology, mental health, and wellness visits to young women. The Betty's care team meets patients where they are through mobile clinics and virtual appointments.
Today’s episode covers misconceptions about women’s health, raising capital as a first-time founder, and how COVID-19 impacted the Betty’s go-to-market strategy.
Timestamps:
0:53: Introducing Jennifer and Betty’s Co.
2:23: Gen Z’s expectations of healthcare
4:42: Traditional healthcare failing young women
7:31: Continuity of care
9:56: Building a brand around quality clinical services
11:22: San Antonio startup ecosystem
15:35: Raising capital
19:55: How COVID-19 changed the Betty’s GTM strategy
23:25: Financial risk as a founder
25:08: Convincing providers to join the Betty’s care team
27:18: Gen Z as a target market
31:05: Plans for opening brick-and-mortar locations
Ep. 11: Jennifer Newell, Founder of Betty’s Co., Is Emerging as the Go-To Women’s Healthcare Provider For Gen Z