Show Notes:
Prescribing medications is hard.
Clinical guidelines are constantly changing, new drugs come onto the market every day, and today’s patients require personalized treatments.
That’s why today’s guest, Athena Doshi, created Celeste. Celeste is an AI-enabled pharmacist co-pilot for clinicians, supporting personalized drug selection, dose optimization, and medication therapy management for patients. Athena graduated from UC San Diego only a few years ago during the pandemic, but this is already her second healthcare venture; she previously built and sold a public health SaaS company while still in school.
Today’s episode is all about how Celeste came to be, marketing to healthcare enterprise customers, and how Athena is tackling the almost $2T prescription drug market.
Timestamps:
[1:46]: Celeste’s backstory
[6:26]: Marketing to enterprise customers
[11:10]: How Celeste works
[16:13]: Personalized lifestyle prescriptions
[18:04]: Market size and pitching investors
[24:50]: Celeste’s roadmap
[26:30]: Future challenges
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